In the Press: The Observer on indies boycotting Black Friday
Why then, give massive discounts just because big companies have set a trend?
It's so uplifting to see independent businesses fighting against that trend. With around 85% of independent retailers not participating in Black Friday sales this year, it would be amazing to see that influence the bigger brands too.
Many independents are using the day to do something good, make people stop and think about how and where they spend their money and turn it into an all round more positive occasion. Shutter Jewellery will be planting 100 trees through our Ecologi 'forest.' The tree for every £50 of sales scheme is relatively new and it's a great excuse to give our forest a little boost and give back to the planet by reforesting some of the most needed parts of the world.
Telling people to buy less might seem counter intuitive to every business lesson we've been taught, but there are more important things that need to be considered now.
Read the Guardian Article:
Learn about Ecologi's latest reforestation projects: